Hewlett-Packard
Challenge
HP required rapid brand awareness for Wolf Security across the UAE market to achieve market leadership positioning.
Solution
We implemented a comprehensive dual-channel outdoor advertising strategy:
- Digital Billboards: Leveraged data-driven placement optimization on digital screens to maximize reach and engagement metrics.
- Premium Static Billboards: Secured strategic high-visibility locations along Sheikh Zayed Road, adjacent to Dubai Metro Red Line stations, and within key residential catchments to ensure sustained brand exposure and compelling narrative delivery.
This integrated approach delivered comprehensive market penetration while maintaining cost efficiency and maximizing ROI across all touchpoints.
Result
The campaign achieved 500+ million impressions across Dubai's metropolitan area. This exceptional reach established immediate brand recognition for Wolf Security, creating a commanding market presence and robust foundation for sustained growth.
Amana
Challenge
Amana required rapid market penetration for their newly launched app in Dubai and Abu Dhabi's highly competitive digital ecosystem. The mandate was clear: establish immediate brand recognition and drive substantial user acquisition in a saturated marketplace.
Solution
We executed a comprehensive market dominance strategy, positioning Amana as the definitive purple brand across both Emirates through a meticulously orchestrated four-month Out-of-Home campaign:
- Strategic Highway Domination: Secured premium placements on high-traffic arterial routes including Hessa Street and Umm Suqeim Road, capturing maximum commuter exposure during peak engagement periods.
- Community-Level Market Penetration: Deployed targeted activations across residential corridors and community hubs using lampposts and MUPIs, ensuring brand presence at every consumer touchpoint.
Our campaign featured strategic creative refreshes every two weeks, maintaining continuous market engagement and preventing advertising fatigue. This integrated approach delivered comprehensive market saturation while optimizing cost efficiency and ROI.
Result
The campaign achieved decisive market impact, establishing Amana as the recognized category leader in fin-tech across both Dubai & Abu Dhabi. Our strategic OOH dominance, synced with a six-month long digital media approach, generated over 1,500 verified app installs across iOS and Android platforms—demonstrating the quantifiable power of strategic outdoor advertising in driving digital conversion and sustainable user acquisition.
ADNOC Group
Challenge
ADNOC required strategic visibility among C-Suite executives in shipping, maritime and oil/gas industries at the Nor-Shipping Conference in Oslo, Norway. The objective was to establish meaningful connections with key decision-makers before and during this critical industry event.
Solution
We developed a precision-targeted LinkedIn campaign designed to capture executive attention through strategic timing and personalized outreach:
- Phase 1: Pre-Event Market Positioning: Four days prior to the conference, we deployed LinkedIn advertising to establish ADNOC's presence among C-Suite executives in Oslo's maritime and energy sectors.
- Phase 2: Executive Engagement: We executed personalized LinkedIn InMail campaigns targeting key stakeholders. Non-responsive contacts received strategic follow-up messaging to maintain engagement momentum.
This methodical approach leveraged LinkedIn's professional network to deliver targeted messaging at optimal decision-making moments.
Results
The campaign delivered exceptional performance metrics within a highly competitive market environment:
- Phase 1: Generated 350,000 impressions across 80,000 unique users, driving 350 qualified website visits.
- Phase 2: Personalized outreach achieved 25,000 total engagements, with 15,000 message opens and 400 link clicks.
These results demonstrate successful market penetration and meaningful engagement with a highly targeted, high-value executive audience, positioning ADNOC for strategic business development opportunities.
Optimum Nutrition
Challenge
Optimum Nutrition required sustained market relevance and revenue growth throughout 2024 across three key markets: UAE, KSA, and Egypt. The mandate was to execute a comprehensive digital strategy that would seamlessly integrate high-impact seasonal moments—including Ramadan, Amazon Prime Day, and the strategic McLaren Formula 1 partnership announcement—while maintaining consistent brand messaging through their "Unlock More You" campaign. The primary objective was brand awareness followed by driving traffic on Amazon and Noon platforms.
Solution
We developed and executed a sophisticated 9-month digital marketing strategy leveraging multi-channel activation across the UAE, KSA, and Egypt. Our approach delivered market-specific messaging with strategic campaign orchestration:
- Strategic Event Integration: Deployed targeted campaigns during peak consumer engagement periods including Ramadan, Amazon Prime Day, and Amazon White Friday, maximizing conversion opportunities during high-intent shopping cycles.
- Partnership Amplification: The high-profile McLaren Formula 1 partnership was strategically leveraged across digital touchpoints, capitalizing on the sport's premium positioning to elevate brand equity and drive consideration.
- Continuous Brand Presence: The "Unlock More You" campaign provided consistent brand narrative across multiple social media platforms, ensuring sustained consumer engagement and reinforcing brand values throughout the customer journey.
This integrated approach ensured consistent market leadership positioning while delivering measurable ROI across all strategic initiatives.
Impact
The comprehensive digital strategy delivered exceptional performance metrics, demonstrating significant market impact and business value:
- Scale Achievement: Generated over 300 million impressions with a 96.54% view-through rate throughout the key campaigns, establishing commanding market presence across all target regions.
- Engagement Excellence: Drove over 100,000 link clicks, indicating strong consumer intent and effective message resonance.
- Audience Expansion: Reached over 50 million unique users, significantly expanding Optimum Nutrition's addressable market and brand awareness footprint.
These performance indicators demonstrate the strategy's effectiveness in maintaining market leadership, driving qualified traffic, and establishing Optimum Nutrition as the category leader across UAE, KSA, and Egypt throughout 2024.