Pioneered an AI-driven paid media campaign for Gold Standard protein launch, deploying 128 creative variations across Meta, TikTok, Snapchat and YouTube. Our proprietary machine learning algorithm optimized performance in real-time, reducing cost-per-acquisition by 43% while increasing GCC market share by 18%. Campaign reached 4.7M fitness enthusiasts and generated 12,600+ conversions with a 3.2x ROAS.